What does Racing mean to me? Racing is at the core of my belief that for a business to thrive, it must maintain an innovative spirit. Nothing to me says innovation more than racing. The very concept of racing is to find the limits, test them and push them. Through this process you, as an individual, become stronger and better. Your momentum, as an organization, is carried through an innovative spirit to be smoother and faster.
Many people think that racing is all about speed. If this was the case, we would be watching racing in an empty vacuum. Racing is more than just about speed. Racing is about smoothness, grip, mechanical issues, team work, sponsorship, competition, collaboration, and chaos. Racing comprises every aspect of your life and your business. In racing, the perfect work/life balance exists to those who call it their domain and their passion. To someone in the racing community, there is no work/life balance, there is simply balance (inspired by Mitch Joel).
I use Mosport as an analogy for innovation.
What you do at a race track is so far removed from what passes as business, YET so close to those aware.
So I use it as my own personal place to challenge myself doing things outside my comfort zone.
Whereas in the past it was in the car, now I use it to practice my video and interviewing skills.
I traded my driver card to a media card as it were